Where Tradition Meets Quality​

Serving and Honouring Those Who Serve.

About SGS Marketing

SGS Marketing is a veteran-owned and operated business that takes great pride in crafting the finest custom medals, badges, and crests available. We’ve worn the pieces we craft, so we know the importance they hold for our customers. That’s why we put the same level of care and attention into each and every order, from the initial design to selecting only quality materials to SGS production expertise. Let us help you create a lasting symbol of distinction and honor. At the core of what we do is respect for you and why you serve. This is as true for all the organizations who trust us with their work, including:

SGS Marketing Uniform Accountrements badges patches regalia medals pips collar dogs
Pride. Craftsmanship. Tradition.

Why Choose SGS

Upholding Tradition

SGS is a Canadian-owned company with close ties to the Military, Police, Cadet, pipeband, honour guard/ceremonial unit. Our team is made of Veterans. This means we understand the important details and nuance required for each project.

Multi-faceted Product Range

 From Accoutrements, medals, lapel pins, challenge coins to plaques, embroidered crests, and wallet badges SGS can develop a wide spectrum of materials. We are Canadian leaders in embroidered and metal goods.

Quality by Design

Our veteran-led design and management team
upholds the highest standards. We treat every project as if it is our own

Your Pride is Our Pride

Advisory Service

Jason ~ Owner & Producer (Bilingual)

Owner of SGS, Jason’s background includes cadets, military reservist, and law enforcement service. He embodies the stakeholders SGS serves. A former drum major of the Calgary Police Service Pipe Band, Jason has played a role in military tattoos, colour consecrations, and anniversary parades. Jason has helped to hone a sharp professional image for several organizations through metal & textile projects.

Susan ~ Owner

Owner of SGS, Susan comes from aviation and non-profit management history. She is responsible for project oversight and assignment. A professionally trained graphic designer, Susan’s focus is on metal art plaque production, sport awards and legacy projects. Susan has a breadth of experience and has a close eye on fine detail.

SGS Team Members

Kent ~ Defence Accounts Specialist

Kent’s career in the Canadian Forces began when he joined The Queen’s Own Cameron Highlanders of Canada in 1976 as a private soldier. As a Chief Warrant Officer (CWO), Kent held a number of appointments with the Calgary Highlanders 41 Brigade Group, and The Algonquin Regiment. Additionally, Kent served as the Army Reserve Sergeant Major, and Regimental Major for the Calgary Highlanders. Kent’s areas of focus are medals, accoutrements, and challenge coins.

SGS Team Members

Irene ~ Cadet & Corporate Identity

A veteran of the Royal Canadian Air Force (RCAF), Irene’s background includes 30+ years in business and technology management. Recently retired as Chief Data Officer with the Alberta Energy Regulator (AER), Irene brings a depth of experience in strategic planning and collaboration for complex projects. In addition to her professional background, Irene is an enthusiastic alumnus of the Royal Canadian Air Cadets as well as a gifted pipe band musician.

Designed by Canadian Vetrans

Design Team

SGS Marketing Military vetran designer Canada


Artist, Soldier, Author, Advisor, Friend

Soldat Artiste​ (bilingual)

Soldier Artist