Call us at (403) 909 - 9886
Welcome to Canada's Premiere Coin, Badge and Accoutrement Source

Canada's premiere producer of challenge coins, medals, and accoutrements

(Formerly AFPP-International)



Each piece - metal or embroidered - designed with the client in mind and working with the client to meet their needs.


Designed by Canadians for Canadians

SGS is the #1 supplier of challenge coins for the Military & Law Enforcement


If you can dream it, we can create it!

Customized Medals, Wallet Badges, Challenge Coins, Embroidered goods - we've got you covered!


Mission Statement

To provide the best possible product at the best possible price.   

"The bad taste of a poor product lingers long after the sweet taste of a cheap price has passed!"

Commitment to Quality

"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."


"We got the coins and they are outstanding!!!  You guys really outdid yourselves. "

"Your team has been a pleasure to deal with from the beginning, and the quality of your work speaks for itself." ~ C. Smith, RCMP V Div

"I wanted to follow up with you after receiving our coins and express my utmost appreciation for the service and the excellent product your company is able to deliver. The details in these coins are above standard and we are all very pleased with the finished product.  Many thanks to you and your team once again for the quality coins you have provided us. ~ " ~ J. Rouselle, Canadian Armed Forces

Customer Base

The products in which we specialize are aimed at the DND, federal and municipal police and the 'uniformed' first responder community.  In light of copyright and Intellectual Property ownership issues, we DO NOT sell any of this product to the general public.

Canadian Veterans

Our team includes Canadian Veterans and we're looking for a few good designers.  Willing to train and mentor the right people.  Military or police experience a definite advantage. If you would like to explore the opportunity, please contact us. Examples of your artwork will be required.

Contact Us

We are located in Calgary, Alberta

SGS Marketing Ltd.

(403) 909-9886

Recognizing the needs of many of our shift-work clients, SGS offers flexible business hours.

Drop us a line!